Dandy, the digital dental lab, approached Fevr to create a motion design film for DSOs (dental service organizations, the groups that run networks of dental practices).

The challenge: speak to decision-makers dealing with rising costs and acquisition-driven growth, and show them that their dental lab can be more than a line item. The film had to turn a technical, B2B offer (digital workflows, fewer remakes, centralized support, data dashboards) into one clear and confident message: Dandy turns the lab from a cost center into a growth engine. Our task was to blend live-action footage of practitioners, product UI and kinetic typography into a sharp, rhythmic piece that stays true to Dandy’s green, editorial brand identity.

I served as Art Director and Motion Designer on this project, crafting the visual direction, the typographic system and the animation, from the graphic data visualizations to the integration of footage and interface screens.