Sunbit approached us to create a vibrant mixed media animation video that transforms their brand message into a dynamic visual experience.

Our task was to blend live-action footage with 2D animation, creating a hybrid video where a real actress becomes an animated character navigating a colorful world of challenges, showcasing how Sunbit transforms purchase stress into effortless confidence.

As Creative Director, I led the project's vision and did a significant amount of the animation myself in After Effects, skillfully blending my own work with the traditional animation team's, ensuring the fusion of styles was seamless, undetectable, and perfectly fluid throughout.