Cell animation spot - 20 seconds
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Cap France - TV ad
Cap France, a French vacation brand with more than 75 years of experience creating vacations tailored to every kind of traveler, operates around 80 vacation villages across France, spanning the seaside, the mountains, and the countryside.
We were selected by the communications agency Evolve to promote these three distinct vacation settings as part of a full 360 campaign, which also included billboard and web banner declinations..
As Art Director on this project, I created the illustrative style of the spot and guided the creative teams through this 100% traditional animation piece, toward a fluid, continuous film with transitions that only this animation technique can achieve.
Colorscript @Fevr Team
Web Banners @Fevr Team
Character design by Julie Perfezou